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What larger organizations can learn from small businesses about customer service?

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By on Learning from the Best, Sarder Author Talks
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Fred Reichheld (Best-selling Author & Fellow at Bain & Company)

Fred Reichheld, the creator of the Net Promoter System and an author, discusses how today’s businesses are struggling to grow. He outlines how NPS highlights the organizations that are growing due to promotors. He also focuses on measuring and monitoring referrals and recommendations as it’s the center of customer-centered businesses.

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About Author

Fred Reichheld

Best-selling Author & Fellow at Bain & Company

Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of four books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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