What kind of voice AI solution did you create for Nike?


Nithya Thadani (CEO at RAIN)

Nithya Thadani explains how her company partnered with Google Assistant to produce a voice AI solution that allowed consumers to purchase Nike sneakers using voice AI. She talks about how Nike used the solution to advertise a innovative sneaker by allowing consumers to purchase the shoe as their commercial was running during a live televised basketball game.


About Author

Nithya Thadani


Within over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 500 clients. Nithya Thadani has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.

Interviewed By

Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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