Tom Donohoe provides his recommendations for what and how often CEO’s should query their marketing team. According to Donohoe, CEO’s should be receiving monthly updates on ongoing digital campaigns with cost per sale provided for each campaign on specific platforms.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
