What is the impetus behind Social Design?


Cheryl Heller (Author & Founder of CommonWise)

Cheryl Heller points out that most Social Design projects start out with an “outrageously” ambitious goal. She provides an example of an individual who started out with a business model that would help end poverty in poor neighborhoods. Heller explains how ideas such as this can make a difference by using a scientific design process.



About Author

Cheryl Heller

Author & Founder of CommonWise

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at the School of Visual Arts in Manhattan, and is President of the design lab CommonWise. She is the recipient of the AIGA Medal for her contributions to the field of design, and a Rockefeller Bellagio Fellowship. Her clients have included Ford Motor Company, American Express, Pfizer, Mars Corporation, Seventh Generation, L’Oreal, and The World Wildlife Fund. She created the Ideas that Matter program for Sappi in 1999, which has given over $13 million to designers working for the public good. Her book, The Intergalactic Design Guide, was published by Island Press in 2018.

Interviewed By

Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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