Zvi Band discusses what he refers to as the IKEA effect for creating and building relationships. He explains that this technique of getting the other person to do something for you in the way that IKEA has customers involved in putting together their purchases can build a deeper relationship. He provides examples of how this could work and why it can be successful.
Author and GM at Compass
Zvi Band is an engineer, a seasoned entrepreneur, developer, strategist and startup advisor. He is the author of Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals. Zvi is the co-founder & CEO of Contactually, the top CRM which empowers professionals in real estate, consulting, and other professional industries to build authentic relationships. Thrice named a Washingtonian Tech Titan, featured in the New York Times, The Washington Post, and Washington City Paper, Zvi was also a finalist for Ernst & Young’s Entrepreneur of the Year. Zvi is a passionate speaker and author whose writing has appeared in Forbes, Inc, Inman News, and many other outlets.
