What is the IKEA effect on building relationships?

Zvi Band (Author and GM at Compass)

Zvi Band discusses what he refers to as the IKEA effect for creating and building relationships. He explains that this technique of getting the other person to do something for you in the way that IKEA has customers involved in putting together their purchases can build a deeper relationship. He provides examples of how this could work and why it can be successful. 

Zvi Band

Author and GM at Compass Zvi Band is an engineer, a seasoned entrepreneur, developer, strategist and startup advisor. He is the author of Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals. Zvi is the co-founder & CEO of Contactually, the top CRM which empowers professionals in real estate, consulting, and other professional industries to build authentic relationships. Thrice named a Washingtonian Tech Titan, featured in the New York Times, The Washington Post, and Washington City Paper, Zvi was also a finalist for Ernst & Young’s Entrepreneur of the Year. Zvi is a passionate speaker and author whose writing has appeared in Forbes, Inc, Inman News, and many other outlets.

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About the Author

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Zvi Band

Author and GM at Compass

Zvi Band is an engineer, a seasoned entrepreneur, developer, strategist and startup advisor. He is the author of Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals. Zvi is the co-founder & CEO of Contactually, the top CRM which empowers professionals in real estate, consulting, and other professional industries to build authentic relationships. Thrice named a Washingtonian Tech Titan, featured in the New York Times, The Washington Post, and Washington City Paper, Zvi was also a finalist for Ernst & Young’s Entrepreneur of the Year. Zvi is a passionate speaker and author whose writing has appeared in Forbes, Inc, Inman News, and many other outlets.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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