What is the best way to market a product?

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Mark Bunting (Author & CEO, Sky TV)

Bunting discusses his beliefs about marketing and all the different nuances of marketing a product or a service. He talks about how you have to determine the true voice of what you are selling to be successful with messaging or marketing. Bunting uses NetCom Learning as an example in terms of marketing, stating that the company is not really selling education it is selling aspiration and success and the ability to better oneself.


About Author

Mark Bunting

Author & CEO, Sky TV

Mark Bunting’s 20+ year career has made him the most recognized personality in the High Tech world. From his Sky TV In-flight television programs, host of The Computer Man syndicated program, Investor/Board member & his writing & speaking engagements — Mark is the most sought after celebrity at putting technology & people together.

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