Thales Teixeira explains the concept of “growth stall” and provides examples of organizations that have grown very fast and then reached a plateau. He goes over some of the reasons that companies plateau including focusing too much on resources, not reacting fast enough to competitive threats and entering an unknown new market without doing the required research.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
