What has changed in marketing recently?

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Linda Popky (Author & President, Leverage2Market)

Linda Popky explains how the landscape of marketing has changed including how consumers view products. She talks about how the Internet and social media have allowed customers to go from passive to active and informed buyers of products and services.


About Author

Linda Popky

Author & Founder, Leverage2Market

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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