What has changed in marketing recently?

Linda Popky (Author & President, Leverage2Market)


Linda Popky explains how the landscape of marketing has changed including how consumers view products. She talks about how the Internet and social media have allowed customers to go from passive to active and informed buyers of products and services.

Linda Popky

Author & Founder, Leverage2Market Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

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About the Author

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Linda Popky

Author & Founder, Leverage2Market

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

Interview By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

Jennifer is the author of "Femmevangelical: The Modern Girl's Guide to the Good News", and is a media commentator, blogger and reporter. Jennifer spent over a decade as an advertising executive for Fortune 500 companies and led multi-media direct and brand initiatives for acquisition, retention, and loyalty campaigns in the telecommunications, banking, and media/entertainment industries.

She currently is a media commentator to MSNBC/Shift, FOX and Friends, FOX News, The Kelly File, The Real Story with Gretchen Carlson, CNN Headline News, NewsMax, The Daily Wrap, MidPoint with Ed Berliner, One America News Network, Arise America, and numerous Sirius XM shows. And is also columnist for Huffington Post and Patheos, and a contributor for Variety, The Hill, and others.

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