Jack Nasher talks about the technique of BIRGing or (basking in reflected glory) to increase one’s reputation and status. He provides examples of how this technique can be used successfully.
Author & Faculty Member at Stanford University
Jack Nasher is a visiting faculty member at Stanford University and a professor at Munich Business School. Oxford-educated and formerly with the German Mission to the UN in New York City, the European Court of Justices, and leading Wall Street law firm Skadden, he is the founder of the NASHER Negotiation Institute and has been recognized in the media as one of the leading experts on negotiation and deception detection. Nasher is the author of Convinced!: How to Prove Your Competence & Win People Over.
