Tom Donohoe explains why Google and Facebook are the most effective and scalable digital channels for targeted advertising and marketing campaigns. He talks about other search engines and platforms that should be used in digital advertising efforts including Bing and Linkedin.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
