What are the 5 momentum factors for success?

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Linda Popky (Author & President, Leverage2Market)


Linda Popky goes through the five top factors to consider when putting forth a marketing plan. She describes why it is so important to deal with “static” within an organization before launching a marketing effort.

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About Author

Linda Popky

Strategic Marketing Consultant

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

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