John Rossman describes some basic mistakes that companies often make when launching an innovative product or service. He discusses the need to understand the difference between a bet and a smart investment. According to Rossman, companies need to innovate and have big visions but they also need to take the time to test new ideas on an incremental and through basis.
Author & Former Amazon Executive
John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.
