What advice do you have for entrepreneurs?

Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira provides recommendations for entrepreneurs who want to enter the market with a new product or service. He suggests that startups be based on a thorough understanding of the process of decoupling and the consumer value chain. Teixeira explains that entrepreneurs need to have a broad point of view and see how their products or services may have a market across industries.

What are the steps for decoupling successfully?

Previous Video

What can new entrepreneurs learn from successful disruptors?

Next Video

About the Author

Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interview By

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

Recent Interviews

See All

Full Interview – Jeffrey Hull

Jeffrey Hull, PhD (Author, Professor & CEO, LeaderShift Inc.) Jeffrey HullJeffrey…

Watch Now

Full Interview – James Turk

James Turk (Author & CEO, The Turk Group) James TurkAuthor, Keynote…

Watch Now

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now

Introduction – Ray Rothrock

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here

What advice do you have for entrepreneurs?

Thales Teixeira (Author & Associate Professor, Harvard Business School)

What are the steps for decoupling successfully?

What can new entrepreneurs learn from successful disruptors?