What’s the difference between traditional selling and relationship selling?

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Jim Cathcart (Author & Motivational Expert)

Jim Cathcart explains how his method of relationship selling differs from traditional selling models. He talks about how in the traditional selling exchange the salesperson is engaged in telling the potential customer compelling things until they are persuaded to buy. Cathcart discusses the different focus in relationship selling.


About Author

Jim Cathcart

Author & Motivational Expert

With over 40 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business. He has delivered more than 3,000 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Jim Cathcart is also author of 18 books including the international bestsellers: “The Acorn Principle” and “Relationship Selling”.

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