What’s the difference between traditional selling and relationship selling?

Jim Cathcart (Author & Motivational Expert)


Jim Cathcart explains how his method of relationship selling differs from traditional selling models. He talks about how in the traditional selling exchange the salesperson is engaged in telling the potential customer compelling things until they are persuaded to buy. Cathcart discusses the different focus in relationship selling.

Jim Cathcart

Author & Motivational Expert With over 40 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business. He has delivered more than 3,000 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Jim Cathcart is also author of 18 books including the international bestsellers: "The Acorn Principle" and "Relationship Selling".

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About the Author

james

Jim Cathcart

Author & Motivational Expert

With over 40 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business. He has delivered more than 3,000 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Jim Cathcart is also author of 18 books including the international bestsellers: "The Acorn Principle" and "Relationship Selling".

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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