What is the term “Lenses” which companies should be looking for opportunity?

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Mohan Sawhney (Author & Professor, Kellogg)


Sawhney describes the use of the term ”lenses” as a way for companies to focus in on business markets or potential opportunities. He provides several examples of companies that have been able to do this successfully.

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About Author

Mohanbir (Mohan) Sawhney

Author & Professor, Kellogg School of Management

Prof. Mohan Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. Business Week named him as one of the 25 most influential people in e-Business. He is also a Fellow of the World Economic Forum. He advises and speaks to Global 2000 firms and governments worldwide and his consulting clients include most of Fortune 100 companies. Prof. Sawhney is the co-author of five books, and his research has been published in leading journals in U.S. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0., and has won several awards for his teaching and research.

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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