Is there a generational component to training?
Rob Flaherty (CEO, Ketchum) Rob Flaherty explains how learning is an ongoing process at Ketchum including the use of “reverse mentoring”…
Browsing: Ketchum
What is the impact of social media on public relations?
Rob Flaherty (CEO, Ketchum) Rob Flaherty addresses the issue of the impact of social media has had on the field of…
How has the public relations industry changed?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about how public relations has undergone drastic changes in the last decade due to…
How is generation Z different?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about the importance of doing the work to understand all the nuances of generational…
What is creative risk taking?
Rob Flaherty (CEO, Ketchum) Rob Flaherty discusses the definition of creative risk taking and how this is utilized at Ketchum. He…
How do you evaluate media campaigns?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about how his company, Ketchum, uses a variety of social metrics and analytics to…
What are the biggest challenges for the public relations field?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about the traditional types of public relations material and media channels and the transformation…
Learning is… Constant
Rob Flaherty (CEO, Ketchum) https://youtu.be/W44qC8qlsIQ
Introduction – Rob Flaherty
Rob Flaherty (CEO, Ketchum)
Robert Burnside – Full Interview
Robert Burnside (CLO, Ketchum)