How can businesses compete in challenging industries?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about some of the industries that are harder to…
Browsing: Columbia Business School
What do companies need to do to sustain long term growth?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman discusses what companies should do to help ensure long term…
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
How do you make a product stand out from competitive products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides examples of the types of products or services that…
How do you come up with breakthrough products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the development of great products or services. According…
What’s the checklist for ensuring effective strategy formulation? By Leonard Sherman, Author & Adjunct Professor at Columbia Business School
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman Goes through his three-step checklist for ensuring that your business…
How can we help team members to participate in team discussions?
Bob Kulhan (Author & CEO, Business Improv®) Bob Kulhan provides a variety of techniques to help all team members be…
What makes a great leader?
Adam Galinsky (Author & Professor, Columbia Business School) Adam Galinsky describes three attributes that are critical to being a great leader…
How can being the least powerful affect negotiations?
Adam Galinsky (Author & Professor, Columbia Business School) https://youtu.be/LnzTcuzxpSc Adam Galinsky provides examples of ways to increase one’s confidence and sense…