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How do “social skills” and “being nice” come into play at start-ups?

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Michael Sonnenfeldt (Author & Chairman, Tiger 21)


Michael W. Sonnenfeldt talks about research that shows that the best performing teams in organizations were led by “nice” people. According to Sonnenfeldt, if you want to be a leader and have people follow you it is important to be trustworthy and have a good reputation.

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About Author

Michael Sonnenfeldt

Author & Chairman, Tiger 21

Michael W. Sonnenfeldt is an American entrepreneur, philanthropist, and political activist. Currently, he is the founder, owner and Chairman of Tiger 21, Chairman of Magnolia Purchasing Advisors, the Chairman of publicly traded Canadian solar company, Carmanah Technologies, Ltd, and a Board Member of Earthjustice. Sonnenfeldt is the President of the Goldman-Sonnenfeldt Foundation and on the Boards of several other philanthropic and political organizations. Michael is also the author of Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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