Howard Belk (Co-CEO & Chief Creative Officer, Siegel+Gale)
Howard Belk describes his company’s definition of simplicity as the intersection of clarity and surprise. He explains what this means for his clients and their customers. This includes making the customer experience completely intuitive, enjoyable and a surprise that something could be so easy to use. According to Belk, this simplicity results in major benefits to the clients such as brand loyalty and increases in revenue.