How does Siegel+Gale implement simplicity in branding efforts?

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Howard Belk (Co-CEO & Chief Creative Officer, Siegel+Gale)

Howard Belk describes his company’s definition of simplicity as the intersection of clarity and surprise. He explains what this means for his clients and their customers. This includes making the customer experience completely intuitive, enjoyable and a surprise that something could be so easy to use. According to Belk, this simplicity results in major benefits to the clients such as brand loyalty and increases in revenue.


About Author

Howard Belk

Co-CEO & Chief Creative Officer, Siegel+Gale

Howard Belk is Co-CEO & Chief Creative Officer at Siegel+Gale. He provides strategic and creative counsel to brands that covet a global customer base, and has over 25 years experience serving Fortune 500 companies. Belk also serves on the Board of Advisors for Kahn Lucas and the Board of Trustees for University of the Arts and is frequently quoted by major media outlets, a regular speaker at professional conferences, juried numerous competitions, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, and been the recipient of many awards for design and art direction.

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