What do you see in the future for sports media?

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Mark Taffet (Former SVP & Head of Sports, HBO)


Mark Taffet provides his vision for the future of sports media. He discusses why he thinks that the content will be more global and customized to specific audiences. Taffet points out that the introduction of the 3D environment and other technologies will allow consumers to choose what they want to see whenever they want to see it.

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Mark Taffet

Former SVP & Head of Sports, HBO

Mark Taffet was in charge of HBO Pay-Per-View as its senior vice president for almost 25 years. He was responsible for all aspects of network including programming, distribution, sponsorship, marketing, publicity and operations. Current he is the CEO of Mark Taffet Media – where he does consulting and provide business advisory services to businesses in a broad range of sports.

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