What are your responsibilities as VP of Strategy?

Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan discusses his specific responsibilities at Posterscope including overseeing data, and product innovation.

Jeff Tan

VP Strategy, Posterscope USA Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

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About the Author

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Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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