How does Posterscope stay ahead of the competition?

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Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan discusses how Posterscope is able to be successful in the face of fierce competition. He talks about the need to be agile as a company, to be involved in continuous learning, and to stay one step ahead of changes in technology.

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About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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