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Is it possible to create safety nets in the innovation process?

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By on Innovation, Learning from the Best, Management & Strategy
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Stephen Wunker (Author & Managing Director, New Markets Advisors)


Stephen Wunker provides recommendations for creating a safety net around the product creation and innovation process including allowing for failure and focusing on creating a lot of right ideas knowing that only a few will have value.

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About Author

Stephen Wunker

Author & Managing Director, New Markets Advisors

Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

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Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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