How can traditional corporations avoid losing customer share to startups?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains his concept of the customer value chain and talks about how it impacts existing companies and creates new opportunities…
Why Building a Learning Organization?
Heather Bennett (CEO & VP of Learning, ShoreTel) In this era of ever changing technology it is important to be able…
Innovation
Marketing & Sales
Why did you write Getting to Like?
Jeremy Goldman (Author & CEO, Firebrand Group) Jeremy Goldman, founder, and CEO of the Firebrand Group, has a conversation with…
How to Attract Celebrities to Join Social Movements?
Russell Stevens (Social Marketing Expert and Partner, Saddle River Group) Russell talks about how companies or organizations often start with looking…
