Why were we so surprised by 9/11?
Eric J. McNulty (Author & Associate Director of Research, Harvard University) Eric McNulty explains that as a country before 9/11 we were naive in thinking that the worst couldn’t happen here.…
What should readers take away from Scrappy Project Management?
Kimberly Wiefling (Author of The Scrappy Series Business Books) Kimberly Wiefling talks about the common sense ideas she hopes readers obtain…
Innovation
Marketing & Sales
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
How do you make a product stand out from competitive products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides examples of the types of products or services that…
