What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or jobs consumers are trying to resolve when they purchase an…
What did you learn from being one of the first women publishers?
Talia Carner (Author of Hotel Moscow) Talia Carner talks about being one of the first women publishers in consumer magazines and…
Innovation
Marketing & Sales
What are the key steps of the Sandler Selling System methodology?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson describes the seven key elements of the Sandler Selling System. The elements…
How has advertising evolved in recent years? By Jeff Rosenblum, Author & Co-President of Questus
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides his view of how advertising has been transformed in recent decades.…
