What is the term “Lenses” which companies should be looking for opportunity?
Mohan Sawhney (Author & Professor, Kellogg) Sawhney describes the use of the term ”lenses” as a way for companies to focus in on business markets or potential opportunities. He provides several…
How can training company help developing learning program for organization?
Gary Beach (Author & Publisher Emeritus, CIO Magazine) Eighty percent of all companies offer no training and development programs of any…
Innovation
Marketing & Sales
How do you help your clients realize your firm’s value proposition?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how his company works…
Do you conduct a competitive analysis as part of the brand strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about the importance of conducting…
