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Jeff Rosenblum (Author & Co-President of Questus)
Jeff Rosenblum provides actionable advice for organizations to produce products and services and marketing and advertising that reduces friction for consumers at both the macro and micro level. He talks about the importance of starting with frictionless leadership that is aligned with a company’s mission and a strategy that is focused on creating an immersive experience for consumers using both traditional tools and new technologies. According to Rosenblum, it is important to note that technology makes it easier for consumers to buy products but it also makes it more difficult to sell products as expectations are heightened.
