How do you manage membership?

Showing 1 of 1

Robbie Baxter (Author of The Membership Economy)

Robbie Baxter talks about the importance of managing membership within a membership economy. She provides examples of why it is sometimes important to let members go and how it can ultimately build good will within a community.


About Author

Robbie Baxter

Author of "The Membership Economy"

Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy. A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting.

Leave A Reply