What Makes a Great Company?

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Robert Reiss (Co-author & Host, The CEO Show)

In this video, Robert Reiss talks about how a CEO, Herb Kelleher the founder of Southwest Airlines was able to transform him by answering the question of what makes a company great. When he asked this question of Mr. Kelleher he was surprised by the answer he was given which was love. What he took from away from this was that to be successful a company must unleash the spirit of both the company and the individuals who work there.


About Author

Robert Reiss

Co-author & Host, The CEO Show

During the past 5 seasons Reiss has interviewed in-depth over 250 CEOs on The CEO Show with Robert Reiss. The program is a weekly nationally syndicated radio show. He has recently added its abridged version The CEO Show Minute which airs over 3,000 times a week as a daily show from 85 markets. The program has over 600,000 weekly listeners. A frequent presenter, over the past two decades Reiss has given over 300 speeches. He is the Chairman and emcee of The Conference Board’s Senior Marketing Executive Conference. Reiss also write for Forbes.com as a CEO specialist and is co-author of The Transformative CEO, published in June 2012 by McGraw-Hill.

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