Jeanne Meister (Author & Partner, Future Workplace)

Jeanne Meister discusses some of the ways that human resource professionals are beginning to utilize marketing tools to create a different type of employee experience that is aimed at improving employee engagement, productivity, and retention. She talks about some of the techniques such as the design thinking approach that integrates technology, employee needs, and business goals to create a people focused solution to HR issues. Meister goes over the use of personalized long-term onboarding strategies for new employees to move employees through organizational socialization, and the promotion of internal career mobility initiatives that introduce employees to possible job options.