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What are the major principles of negotiation?

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By on Management & Strategy, Sarder CEO Talks
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Mark Taffet (Former SVP & Head of Sports, HBO)


Mark Taffet offers several principles of negotiation including that you should never sit down at the negotiating table unless you are prepared to walk away. According to Taffet, you have to determine what your personal “go no go” point is in negotiating and then be willing to listen carefully to proposals and protect your strategic position.

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About Author

Mark Taffet

Former SVP & Head of Sports, HBO

Mark Taffet was in charge of HBO Pay-Per-View as its senior vice president for almost 25 years. He was responsible for all aspects of network including programming, distribution, sponsorship, marketing, publicity and operations. Current he is the CEO of Mark Taffet Media – where he does consulting and provide business advisory services to businesses in a broad range of sports.

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Cara Castronuova

Cara Castronuova

Sarder TV Journalist ,Television Personality and Fitness Expert

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