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What is the main subject for your book The End of the Competitive Advantage?

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Rita McGrath (Author & Professor, Columbia Business School)


Rita McGrath shares the reasons behind the writing of her book, The End of the Competitive Advantage, including providing ideas for companies to create sustainable visions and new opportunities. She also discusses the target market for the book.

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About Author

Rita McGrath

Author & Professor, Columbia Business School

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

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Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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