Jim Cathcart, speaker, motivational expert, and author, talks with Vaishali Jain, Sarder TV correspondent, about his latest book, the Eight Competencies of Relationship Selling, and his long experience as a top salesperson. He tells the story of how he got into selling and why he felt that he wasn’t given the right tools to understand the selling process. Cathcart explains how he came to realize that selling is not just about making a sales pitch but instead about improving your customer’s situation and forming a relationship that is honest and open.