What made you write your book, the eight competencies of relationship selling?

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Jim Cathcart (Author & Motivational Expert)

Jim Cathcart, speaker, motivational expert, and author, talks with Vaishali Jain, Sarder TV correspondent, about his latest book, the Eight Competencies of Relationship Selling, and his long experience as a top salesperson. He tells the story of how he got into selling and why he felt that he wasn’t given the right tools to understand the selling process. Cathcart explains how he came to realize that selling is not just about making a sales pitch but instead about improving your customer’s situation and forming a relationship that is honest and open.


About Author

Jim Cathcart

Author & Motivational Expert

With over 40 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business. He has delivered more than 3,000 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Jim Cathcart is also author of 18 books including the international bestsellers: "The Acorn Principle" and "Relationship Selling".

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