How should leaders balance creativity & business discipline?

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Michael Sonnenfeldt (Author & Chairman, Tiger 21)


Michael W. Sonnenfeldt talks about the ever-existing tension for many entrepreneurs between creative endeavors and the need for business discipline to run a company. He discusses how some entrepreneurs tend to be more creative than business minded and it is important to have business partners that balance out the needed skills. Sonnenfeldt also suggests that to continue to be innovative entrepreneurs may have to take time away from the business to recharge their creative energy.

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About Author

Michael Sonnenfeldt

Author & Chairman, Tiger 21

Michael W. Sonnenfeldt is an American entrepreneur, philanthropist, and political activist. Currently, he is the founder, owner and Chairman of Tiger 21, Chairman of Magnolia Purchasing Advisors, the Chairman of publicly traded Canadian solar company, Carmanah Technologies, Ltd, and a Board Member of Earthjustice. Sonnenfeldt is the President of the Goldman-Sonnenfeldt Foundation and on the Boards of several other philanthropic and political organizations. Michael is also the author of Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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