How do you keep your biggest clients?

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Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan discusses the challenge of keeping big clients such as Disney, General Motors, and Microsoft, in terms of an industry that is becoming commoditized and where there remains a difficulty of putting a value on creativity.

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About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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