Peet van Biljon provides an example of a company that took responsibility for an enormous environmental disaster and undertook a major effort to cleanup their mistake. According to Biljon, companies need to do their homework first so that these kinds of problems do not occur.
Co-author of Profit with a Higher Purpose
Peet van Biljon advises clients on strategy, innovation, new product development(NPD), and new business building. Peet focuses on management challenges related to Industry 4.0 and on the impact of transformative technologies such as AI, digitization, fintech and IoT. He previously managed McKinsey’s global innovation practice from 2010 to 2015. He is an adjunct professor at Georgetown University’s McCourt School of Public Policy where he teaches a graduate course on innovation. Peet is currently involved in initiatives to set ethical guidelines for technology and co-chairs the General Principles Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems (A/IS). In 2017 he published a book on business ethics, Profit with a Higher Purpose, and subsequently developed Ethics-driven Innovation®, an innovation process to help clients meet the highest ethical standards.
