Peet van Biljon talks about the impact of social media and the role it can play in bringing unethical business practices to light or causing companies to think twice before making bad decisions because of the fear of publicity.
Co-author of Profit with a Higher Purpose
Peet van Biljon advises clients on strategy, innovation, new product development(NPD), and new business building. Peet focuses on management challenges related to Industry 4.0 and on the impact of transformative technologies such as AI, digitization, fintech and IoT. He previously managed McKinsey’s global innovation practice from 2010 to 2015. He is an adjunct professor at Georgetown University’s McCourt School of Public Policy where he teaches a graduate course on innovation. Peet is currently involved in initiatives to set ethical guidelines for technology and co-chairs the General Principles Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems (A/IS). In 2017 he published a book on business ethics, Profit with a Higher Purpose, and subsequently developed Ethics-driven Innovation®, an innovation process to help clients meet the highest ethical standards.
