Ann Mei Chang (Author & former USAID Chief Innovation Officer)
Ann Mei Chang uses an example of a friend, Kinari Webb, who studied orangutans and was hoping to save their natural habitat. She explains how Webb decided to live in the area of the rainforest to discover what was causing the loss of the habitat. Chang discusses how by taking the time to study the issue the problem Webb found was completely different from what she originally thought needed to be solved.