What is the idea behind the Gray Rhino concept?

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Michele Wucker (Author & CEO, Gray Rhino & Company)


Michelle Wucker tells the story about how she came up with the name of her concept of gray rhinos. She talks about how she had been looking for a metaphor to illustrate big issues that either people chose to ignore or not even put in their radar and a thundering rhino came to mind.

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About Author

Michele Wucker

Author & CEO, Gray Rhino & Company

Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele is a global thought leader with three decades of experience in media, finance, and non-profit management and content creation. She is the author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers we Ignore.

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