Nicolaj Siggelkow talks about how Disney is a great example of a connected strategy with their customers through the use of their Magic Band. He explains how the Magic Band provides a personalized and simplified experience at their parks while also allowing the parks to run more efficiently based on customer data.
Author & Professor at The Wharton School
Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School of the University of Pennsylvania. He is a professor and the former Department Chair of Wharton’s Management Department, and a Co-Director of the Mack Institute for Innovation Management. Siggelkow has conducted strategy workshops with a large number of firms around the world, helping them to assess their own strategies and create new strategic initiatives. His current work an book named Connected Strategies, focus on how both incumbent firms and new start-ups create new business models using “connected strategies” that create much tighter connections between firms and customers.
