Steve Lohr (Author of Data-ism), explains how business can save money and increase sales with Big Data.

Steve Lohr (Author & Reporter at New York Times)


Steve Lohr provides examples of several companies that are using Big Data to both save money and increase sales. He discusses McKesson’s Pharma Track and Trace program and Gallo Winery’s use of technology and data to improve the quality of their wine.

Steve Lohr

Reporter, The New York Times Steve Lohr is a senior writer and technology reporter for the New York Times. He reports on technology, business and economics and is a leading expert on the corporations that dominate computing today. He has written for magazines including The New York Times Magazine, The Atlantic Monthly and The Washington Monthly. He is the author of "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else", where he chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

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About the Author

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Steve Lohr

Reporter, The New York Times

Steve Lohr is a senior writer and technology reporter for the New York Times. He reports on technology, business and economics and is a leading expert on the corporations that dominate computing today. He has written for magazines including The New York Times Magazine, The Atlantic Monthly and The Washington Monthly. He is the author of "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else", where he chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Interview By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

Jennifer is the author of "Femmevangelical: The Modern Girl's Guide to the Good News", and is a media commentator, blogger and reporter. Jennifer spent over a decade as an advertising executive for Fortune 500 companies and led multi-media direct and brand initiatives for acquisition, retention, and loyalty campaigns in the telecommunications, banking, and media/entertainment industries.

She currently is a media commentator to MSNBC/Shift, FOX and Friends, FOX News, The Kelly File, The Real Story with Gretchen Carlson, CNN Headline News, NewsMax, The Daily Wrap, MidPoint with Ed Berliner, One America News Network, Arise America, and numerous Sirius XM shows. And is also columnist for Huffington Post and Patheos, and a contributor for Variety, The Hill, and others.

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