Steve Lohr (Author of Data-ism), explains how business can save money and increase sales with Big Data.

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Steve Lohr (Author & Reporter at New York Times)

Steve Lohr provides examples of several companies that are using Big Data to both save money and increase sales. He discusses McKesson’s Pharma Track and Trace program and Gallo Winery’s use of technology and data to improve the quality of their wine.


About Author

Steve Lohr

Reporter, The New York Times

Steve Lohr is a senior writer and technology reporter for the New York Times. He reports on technology, business and economics and is a leading expert on the corporations that dominate computing today. He has written for magazines including The New York Times Magazine, The Atlantic Monthly and The Washington Monthly. He is the author of "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else", where he chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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