Showing 1 of 1
Karen Kang (Author & CEO, BrandingPays LLC)
According to Karen Kang, branding is not rocket science it is as simple as making a cake and icing it. She uses the metaphor of baking a cake as the foundation of the branding or the rational reasoning, while the icing is the emotional connection for a person or product. In the video, Karen explains why you need both cake and icing to create a strong brand.