How important is behavioral economics in driving growth & innovation for companies?

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Steven Goldbach (Author & Chief Strategy Officer at Deloitte)


Steven Goldbach discusses the impact of behavioral economics, cognitive psychology and neuroscience are changing how companies interact with their customers. He talks about how science is providing companies with information on how people learn, form memories, and approach buying products or services. Goldbach explains how this information can be used to provide customer solutions.

 

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About Author

Steven Goldbach

Author & Chief Strategy Officer at Deloitte

Steven is Chief Strategy Officer at Deloitte and is also a member of the Deloitte US Executive Leadership Team. Steve helps executives and their teams transform their organizations by making challenging and pragmatic strategy choices in the face of uncertainty. He is an architect, expert practitioner, and teacher of the variety of strategy methodologies developed and used by Monitor Deloitte over the years. Steve is a co-author of Detonate: Why – and How – Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive.

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