Peet van Biljon explains why it is important to remember the parable of the “rich fool” who put everything into his earthly possessions and hoarded his wealth. He talks about the lessons we can learn from this parable about using our skills to help other people as leaders while still being good custodians of our businesses.
Co-author of Profit with a Higher Purpose
Peet van Biljon advises clients on strategy, innovation, new product development(NPD), and new business building. Peet focuses on management challenges related to Industry 4.0 and on the impact of transformative technologies such as AI, digitization, fintech and IoT. He previously managed McKinsey’s global innovation practice from 2010 to 2015. He is an adjunct professor at Georgetown University’s McCourt School of Public Policy where he teaches a graduate course on innovation. Peet is currently involved in initiatives to set ethical guidelines for technology and co-chairs the General Principles Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems (A/IS). In 2017 he published a book on business ethics, Profit with a Higher Purpose, and subsequently developed Ethics-driven Innovation®, an innovation process to help clients meet the highest ethical standards.
