Frank Ford  (Author & Co-founder, Four Day Weekend)

Frank Ford talks about ways in which improvisation and the “yes, and” philosophy can be measured as a tool for success. He discusses the many benefits of implementing improvisation in one’s life including being a better listener, being open to new ideas, and a better communicator. In the corporate world, Ford relates how businesses are reporting the success of “yes, and” in terms of testimonials and case studies. He provides an example of a client in the healthcare industry who used improvisation and the belief that everyone should have a voice to completely turn around a division in one year’s time. Ford explains how creating a culture where everyone has the opportunity to be heard fosters positivity and creativity. Ford provides an example of an exercise they use with corporate clients to demonstrate the power of improvisation.