How do you explain the concept of love to business leaders?


Steve Farber (Author, Founder & CEO, The Extreme Leadership Institute)

Steve Farber talks about how love in the workplace is not about sentiment it is about a meaningful and sustainable love or passion for your job or a company or for making customers happy. He explains that consumers talk about love all the time like loving a particular product like loving a certain kind of pizza or a car. According to Farber, “We all recognize when we experience it.”


About Author

Steve Farber

Author, Founder & CEO, The Extreme Leadership Institute

Steve Farber is the president of Extreme Leadership, Incorporated, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders in the business community, non-profits and education. Executive coach and bestselling author Steve Farber believes that, to achieve leadership and competitive advantage, we need to put love into action. His latest book is Love is just damn good business.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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