Elena Lytkina Botelho (Author & Partner, ghSMART)
Elena L. Botelho provides examples of how successful CEOs deal with business communication. She talks about how top CEOs understand their audience and tend to create deliberate routines to communicate their message. One of the mantras of CEOs is to utilize the rule of “say the message at least seven times in seven different modalities” and say it repeatedly and relentlessly. Botelho also points out that CEOs that succeed in their jobs tend to be mentors to others very early in their career.