Thales Teixeira explains how he discovered that customers, not technology or business initiatives that are driving disruption in the business sector. He talks about the research that he did into companies such as Uber and Airbnb and how they initially started their businesses offline based on changing customer needs.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
